Full Spectrum
Relationship Marketing

Maximize the performance of your investment in marketing technology by hitting the ground running with Rithom and Salesforce Marketing Cloud.

Our certified Marketing Cloud experts will help your marketing team to unlock the power of Salesforce Marketing Cloud. 

Based on your specific needs we will build a tailored on-boarding package to get your digital marketing team up and running quickly at a budget friendly price.

Our Marketing Cloud Services Include:

  • Sales and Marketing Alignment strategy
  • Email Studio Implementation and training
  • Marketing Cloud Connection to Sales Cloud
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    Social Studio (social listening, social engagement, etc) implementation and training
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    Build Customer Journey’s across all channels and departments
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    Advertising Studio implementation and training
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    Identify and build target audience and persona
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    Mobile Studio implementation and training
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    Pardot Implementation and training

Basic

Everything you need to get started with Marketing Cloud to understand the overall environment and build tailored marketing strategies. This package will cover how marketers can do the basics including how to send emails to data extensions or lists, integrate with Salesforce, track website visitors and create marketing assets. The setup of the system includes syncing all data to Salesforce, setting up a private FTP, users and roles, email preferences, reports and more.


Package Includes:


Marketing Cloud Discovery & Strategy Package

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    Introduction to Salesforce Marketing Cloud and environment
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    Marketing Planning & Setup (With Documentation)
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    Technical Planning & Setup (With Documentation)

Marketing Cloud Admin Package

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    Users, Permissions and Roles
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    Collect tracking code installation to view all visitors from mobile and web in Marketing Cloud
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    FTP Setup (Personalized FTP site)
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    Send Authentication Package (DNS and SPF records in your hosting)
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    Marketing Cloud Connect (Integration with Salesforce CRM)
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    Subdomain (Subdomain for tracking links and creating landing pages)
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    Header & Footer (Optional)
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    Whitelisting Internal User IP
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    Branded preferences page (Optional)

Email Studio Admin Package

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    Sender and delivery profiles (Sending options for emails)

Go live testing

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    Confirm all builders are complete and functioning 
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    All strategies are implementation and live
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    All technical setup is complete and functioning 

Recorded Training - Includes Walk-through of Salesforce

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    Admin section abilities and settings
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    Email Studio abilities and settings
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    Salesforce Integration Knowledge 
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    Sending emails and reporting 
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     Analytics reporting and building reports 
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    Including walk-through and guide for setting up Trailhead to learn Marketing Cloud basics and best practices

Post Go Live Strategy & Launch Review

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    Check-in post implementation for Strategy and Handoff is functioning
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    Check-in for training and knowledge base is absorbed and Trailhead is being utilized

Advanced

Everything you need to get started with Marketing Cloud to understand the overall environment and build tailored marketing strategies. This package will cover how marketers can do the basics including how to send emails to data extensions or lists, integrate with Salesforce, track website visitors and create marketing assets. The setup of the system includes syncing all data to Salesforce, setting up a private FTP, users and roles, email preferences, reports and more.


Package Includes:


Marketing Cloud Discovery & Strategy Package

  • check
    Introduction to Salesforce Marketing Cloud and environment
  • check
    Marketing Planning & Setup (With Documentation)
  • check
    Technical Planning & Setup (With Documentation)

Marketing Cloud Admin Package

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    Users, Permissions and Roles
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    Collect tracking code installation to view all visitors from mobile and web in Marketing Cloud
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    FTP Setup (Personalized FTP site)
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    Send Authentication Package (DNS and SPF records in your hosting)
  • check
    Marketing Cloud Connect (Integration with Salesforce CRM)
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    Subdomain (Subdomain for tracking links and creating landing pages)
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    Header & Footer (Optional)
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    Whitelisting Internal User IP
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    Branded preferences page (Optional)

Email Studio Admin Package

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    Import all external contacts to All Subscribers List (Migration of data)
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    Create up to 2 lists
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    Create up to 2 data extensions
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    Create up to 2 email templates for sending (Using Content Builder)
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    Profile attributes (Fields on the contacts added to the database)
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    Preferences management (Preferences page for subscribers)
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    Sender and delivery profiles (Sending options for emails)
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    Up to 2 suppression lists (Contacts who should be blocked from email sends)

Contact Builder With Salesforce Integration

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    Sync default objects from Salesforce (Leads, Contacts, Accounts)
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    Send to Salesforce objects (Synchronized Data Extensions)
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    Send to Salesforce reports in Email Studio

Analytics Builder

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    Create with Client the first 5 Reports
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    Requires client to have requirements to setup the reports of interest

Web Studio

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    Client Choice: Rithom to setup one of the following asset options:
    i. Create one form to website
    ii. Create one landing page

Go live testing

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    Confirm all builders are complete and functioning 
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    All strategies are implementation and live
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    All technical setup is complete and functioning 

Recorded Training - Includes Walk-through of Salesforce

  • check
    Admin section abilities and settings
  • check
    Email Studio abilities and settings
  • check
    Salesforce Integration Knowledge 
  • check
    Sending emails and reporting 
  • check
     Analytics reporting and building reports 
  • check
    Including walk-through and guide for setting up Trailhead to learn Marketing Cloud basics and best practices

Post Go Live Strategy & Launch Review

  • check
    Check-in post implementation for Strategy and Handoff is functioning
  • check
    Check-in for training and knowledge base is absorbed and Trailhead is being utilized

No time to become an expert?

Let Rithom save you time and money by becoming your Marketing Cloud administrator allowing you to focus on other priorities.

 

Our team of Marketing Cloud experts will take care of the day to day operations including content creation, technical expertise, and performance analysis. 

Ensuring you are getting the most out of

your technical investment.

Contact us today to see how reasonable our pricing is.