Building a Custom Automotive Dealer Portal
Powered by Salesforce Experience Cloud
Client Overview
An early-stage automotive brokerage connecting individual vehicle sellers with independent dealerships seeking used inventory.
The Challenge
The Solution
Rithom designed and implemented a centralized platform to manage sellers, dealerships, vehicles, and transactions, supported by a secure external dealer portal. The solution allows dealerships to browse available vehicles, submit offers or buy-it-now bids, and track deal progress, while internal teams manage the full vehicle lifecycle within a single system.
Delivery Approach
Results
Platforms & Technologies
Key Takeaway
Rithom designed and implemented a centralized platform to manage sellers, dealerships, vehicles, and transactions, supported by a secure external dealer portal. The solution allows dealerships to browse available vehicles, submit offers or buy-it-now bids, and track deal progress, while internal teams manage the full vehicle lifecycle within a single system.
Learn more about how Salesforce Experience Cloud supports secure dealer portals in our blog!

Automotive Dealer Platform
Centralized visibility across vehicles, offers, and logistics
Salesforce Experience Cloud
Sales Cloud
Custom Lightning Web Components
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About Rithom
Established in 2013, Rithom is dedicated to creating, educating, and optimizing IT and marketing solutions to help businesses reach their full potential. We provide value through affordable growth strategies and are committed to sustaining the highest quality standards in technology implementations. Whether serving as an extension of your team or handling all your IT and marketing needs, Rithom is here to support your business's success.
