Building a Custom Automotive Dealer Portal

Powered by Salesforce Experience Cloud

Client Overview

An early-stage automotive brokerage connecting individual vehicle sellers with independent dealerships seeking used inventory.

The Challenge

  • Support sellers and dealerships within a single platform
  • Provide dealers controlled access to vehicle inventory
  • Enable offers, negotiation, and purchase workflows
  • Maintain visibility across vehicles, payments, and logistics

The Solution

Rithom designed and implemented a centralized platform to manage sellers, dealerships, vehicles, and transactions, supported by a secure external dealer portal. The solution allows dealerships to browse available vehicles, submit offers or buy-it-now bids, and track deal progress, while internal teams manage the full vehicle lifecycle within a single system.

Delivery Approach

  • Structured discovery and requirements definition
  • Collaborative design with client stakeholders
  • Iterative delivery aligned to real dealer workflows
  • Focus on scalability and long-term maintainability

Results

  • Centralized visibility across vehicles, offers, and logistics
  • Dealer-ready experience aligned to purchasing workflows
  • Consistent data and structured processes across transactions
  • Scalable foundation for growth and future enhancements

Platforms & Technologies

  • Salesforce Experience Cloud
  • Salesforce Sales Cloud
  • Custom Lightning Web Components

Key Takeaway

Rithom designed and implemented a centralized platform to manage sellers, dealerships, vehicles, and transactions, supported by a secure external dealer portal. The solution allows dealerships to browse available vehicles, submit offers or buy-it-now bids, and track deal progress, while internal teams manage the full vehicle lifecycle within a single system.


Learn more about how Salesforce Experience Cloud supports secure dealer portals in our blog!

Illustration of an automotive dealer portal built on Salesforce Experience Cloud

 Automotive Dealer Platform

Centralized visibility across vehicles, offers, and logistics

Salesforce Experience Cloud

Sales Cloud

Custom Lightning Web Components

Get Started Today!

Have questions or want to explore how Rithom can help you achieve similar results?
Contact us today — we’re here to help.

Rithom logo with catchphrase Software Made Simple

About Rithom


Established in 2013, Rithom is dedicated to creating, educating, and optimizing IT and marketing solutions to help businesses reach their full potential. We provide value through affordable growth strategies and are committed to sustaining the highest quality standards in technology implementations. Whether serving as an extension of your team or handling all your IT and marketing needs, Rithom is here to support your business's success.