If you’ve ever used the phrase, “Work smarter, not harder,” then you already understand the basic principles of marketing automation. Marketing automation can transform the way your company distributes content in order to retain current customers and attract new ones. If you’re not already utilizing marketing automation software, here are a few tips on why
Necessity is the mother of all inventions – From the wheel to the microscope to the Zoom Video conference. In this unique time of global social distancing, companies are using their downtime to optimize their digital operations portfolio. There are several steps you can take today to start seeing more growth tomorrow; this is particularly
The Salesforce Marketing Cloud offers marketers a one-stop-shop for all marketing channels. Within a single environment, the marketer can manage email, social, web, and mobile platforms. There are many features of the Salesforce Marketing Cloud, including the ability to use data analytics to manage the customer lifecycle.Think of Salesforce Marketing Cloud as the best listener
Gone are the days when all daily tasks were laboriously undertaken by hand. Today marketers turn to automation to increase efficiency. Consider the role automation can play in your lead qualification, assignment, notifications, task creations, campaign additions, and tag application. Pardot automation rules are one of the strongest features to ensure your marketing schemes work.