Manufacturer Automates Lead Intake with Agentforce

Introduction

A global manufacturer of industrial filtration systems needed to improve how they captured and responded to inbound sales inquiries. With a lean sales team and inquiries coming in across two brand websites and multiple languages, their manual intake process was slowing things down. They turned to Rithom and Agentforce by Salesforce to implement a smarter, AI-driven approach.

The Challenge

The client faced several operational hurdles that made it difficult to manage inbound interest efficiently and effectively.

Manual intake process: Routing of form submissions, trade show inquiries, and phone calls was handled manually
Slow response times: Follow-ups were inconsistent and frequently delayed
Product complexity: Engineered-to-order products required matching leads with the right specialist
Limited resources: A lean sales team was stretched thin across global regions

The Solution

To address these challenges, Rithom implemented a scalable, AI-powered Agentforce solution tailored to the manufacturer’s needs.

Automated intake experience: Manual form submissions and inquiries were replaced with a responsive, intelligent interface.
Faster response routing: Leads are routed in real time to the correct internal rep, helping reduce delays in follow-up.
Support for product complexity: Users are guided by the embedded Agentforce interface through product-related questions, helping them find answers quickly without requiring direct sales team involvement.
Reduced sales team strain: The always-on agent handles routine intake, allowing the lean sales team to stay focused on higher-value conversations. Leads are routed to the appropriate internal rep and meetings scheduled automatically.

Key Features

Always-on availability: A 24/7 intelligent agent embedded on two brand websites
Multilingual engagement: Support for international users across language barriers
Rep scheduling automation: Meetings booked directly with the appropriate internal contact
Salesforce data capture: Structured intake flowing directly into CRM

Results

The implementation improved lead intake processes and reduced manual effort, setting the stage for greater responsiveness and operational efficiency.

Automated lead routing: Inquiries are now qualified and sent to the right rep automatically
Product inquiry support: The agent helps guide customers through initial product questions, making it easier for reps to follow up with context.
24/7 scheduling: Meetings are booked instantly, regardless of time zone
Sales visibility: Teams gain insight into lead trends and buyer interest
Global engagement: Users receive multilingual support without additional staffing

24/7 Agentforce Lead Intake

"Salesforce Agentforce robot character presenting with open arms

Captures and qualifies leads
Books meetings with the appropriate rep
Supports global users in multiple languages
Operates across two brand websites
Eliminates manual effort from the intake process

Multilingual AI Agent

Lead Intake Automation

Agentforce-Powered Workflows

About Rithom

Established in 2013, Rithom is dedicated to creating, educating, and optimizing IT and marketing solutions to help businesses reach their full potential. We provide value through affordable growth strategies and are committed to sustaining the highest quality standards in technology implementations. Whether serving as an extension of your team or handling all your IT and marketing needs, Rithom is here to support your business's success.

Learn More About Agentforce Services

Want to see how Rithom helps organizations implement intelligent agents like this? Visit our Agentforce Services page to learn more.

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