A global manufacturer of industrial filtration systems, knew they were missing opportunities. Their team was receiving inquiries from around the world via web forms, phone calls, and trade shows. However, delayed follow-ups and manual routing often got in the way of progress.
To address this, the manufacturer partnered with Rithom to implement an AI Lead Capture with Agentforce by Salesforce. The result is a scalable, multilingual digital assistant that now helps qualify leads, streamline scheduling, and reduce sales admin strain, all while integrating seamlessly into their existing Salesforce environment.
The Challenge: Manual Lead Capture Was Slowing Sales Down
The company’s lean sales team supports highly customized, engineered-to-order products. Their existing lead intake process relied heavily on manual handling:
Website form submissions were routed to a general email
A sales admin was responsible for assigning leads and creating opportunities
Reps often had to follow up through lengthy back-and-forth communication
Response times varied widely, especially outside standard business hours
With international customers and inquiries arriving around the clock, the need for automation was clear. They needed a solution that could reduce the load on their team while improving speed, accuracy, and lead engagement.
The Solution: Custom AI Lead Capture with Agentforce by Salesforce
Working with Rithom, the manufacturer implemented an Agentforce-powered agent live across both their main website and their sister brand. The agent was built to support multiple languages, align with custom product workflows, and enhance visibility into sales performance.
Key features include:
Intelligent Lead Capture and Routing with Agentforce: The agent initiates conversations with web visitors, gathers key qualification details (e.g., product interest, specs, preferred contact method), and pushes structured lead data into Salesforce. If quoting is requested, it automatically converts the lead to an opportunity and triggers internal notifications to the sales team.
Calendar Integration for Faster Lead Response: The agent connects visitors with available reps by offering appointment slots, helping eliminate delays caused by manual scheduling coordination.
Multi-Site and Multi-Language AI Support: Deployed across two distinct business websites, the agent is configured to reflect the unique offerings and lead flows of each all while feeding into a centralized Salesforce org. It supports all currently available Salesforce languages, allowing the manufacturer to engage prospects worldwide.
Data Intelligence and Reporting from Agentforce: The agent tracks user behavior, lead source, and conversation outcomes. This data is compiled into performance dashboards, giving the company greater visibility into agent value and engagement KPIs.
Product Information and Smart Replies: With a CPQ integration on the horizon, the agent is built to scale, surfacing product recommendations, answering technical questions, and eventually connecting to a full product database for real-time responses.Strategic Consulting Beyond Implementation
Beyond deploying AI Lead Capture with Agentforce, Rithom provided strategic consulting on data architecture and long-term automation planning.
- Optimizing lead data architecture and cleanliness
- Planning future Agentforce use cases (e.g., order status inquiries, HR workflows)
- Identifying opportunities for deeper Salesforce integrations
- Aligning agent flows with evolving CPQ configuration strategies
This forward-thinking approach ensures the agent will continue to deliver value as their processes evolve.
Talk to Our Team
Speak with one of our experts today!
Business Impact: Scalable AI Built for Complex Sales
This implementation highlights the true potential of AgentForce, not just as a support tool, but as a sales enabler. Since implementing AI Lead Capture with Agentforce, the manufacturer’s sales team now:
- Gets qualified leads faster
- Spends less time on admin tasks
- Maintains visibility across two business units
- Engages more effectively with global buyer
What once required multiple steps and manual follow-up is now streamlined, centralized, and measurable.
Why This Matters: AI That Understands Your Business
Many companies assume agents are only useful for simple customer service tasks. But with the right design, AI can become a proactive front door to your business — guiding, qualifying, and connecting prospects from the first click to the first call.
For this industrial manufacturer, this project marks the beginning of a broader AI roadmap. With Agentforce in place, they now have a strong foundation to expand automation across other departments and use cases all within the Salesforce platform.
Interested in Automating Your Lead Process with Agentforce?
Rithom helps businesses design and implement intelligent AgentForce solutions that drive results from day one. Whether you're looking to improve response time, reduce admin burden, or enhance global lead engagement, we can help.