If you’ve ever used the phrase, “Work smarter, not harder,” then you already understand the basic principles of marketing automation. Marketing automation can transform the way your company distributes content in order to retain current customers and attract new ones. If you’re not already utilizing marketing automation software, here are a few tips on why you should and how to get started.
Increasing customer engagement and re-engagement for existing customers is no longer a tedious and time-consuming task. With marketing automation, sending product launch, birthday, VIP and welcome emails becomes a more efficient streamlined process. In 2018, 74% of companies agreed that the time-saving factor of automation is its largest benefit, as reported by Invesprco. Highly engaged customers are an important component of any business that is looking for an advantage in a competitive field. Nurturing your businesses’ customer engagement strategy is the key to success because it creates loyalty to your brand, which leads your customers to promote more and purchase more. Ultimately, producing a larger profit margin for your business.Consumers value custom content now more than ever. Marketing automation gives your team the tools to segment marketing messages in order to send your customers content that is relevant to them in an authentic way all while boosting productivity. Not to mention, the 2019 Omnisend Marketing Automation Statistics Report found that “segmented campaigns not only provided a 34.7% higher open rate, but they offered 26.5% more orders than non-segmented campaigns.” Is that music to your ears, or what?!
In the first year of adopting marketing automation software and implementing a strategy, 76% of businesses generate a return on their investment and 44% of those businesses see a return within six months according to a study by Marketo. Another study done by Invespcro found that “80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.” Automated leads allow your sales team to spend more time selling and less time prospecting. Ultimately, automation platforms drive up your company’s profits in a shorter period of time and with reduced overhead costs.
You’re probably thinking the stats on marketing automation sound great, but how does all of this apply to digital marketing strategies in 2020? Well, marketing automation isn’t just for email marketing. Social media and website automation can oftentimes be just as powerful as a marketing tool, if not more powerful than email marketing. Plus, utilizing your software to automate for multiple marketing platforms helps to connect with customers in their preferred platform while allowing for custom messaging in each platform.
Automation tools can help your business cut down on the time it takes to gather posts so your team can focus on the creative side of content. Your team can put together a plan to be flawlessly executed, rather than frantic last-minute posts that don’t capitalize on your customer insights.
Consistency in your social media posting schedule is a great way to increase the trust of your community and improve your social presence. The same goes for your company’s website or blog. The more consistent your posting schedule is, the more your customer can rely on your site as the authority for information within your market.
How can marketing automation deliver such outstanding results, you ask? Marketing software like Pardot, Marketing Cloud, and Datorama by Salesforce, provide your company with useful insights like your current customer’s spending habits. They can also provide detailed marketing data on how your content impacts the ability to turn what was thought to be a missed opportunity, like an abandoned cart, into conversions. Automation tools make setting up a multi-stage, personalized, triggered email re-marketing campaign simple and painless.
Marketers have come to understand that automation is a critical component of their success in the modern marketing world. In order to maximize your company’s profits through automation, you must remember that marketing automation is a tool meant to supplement a larger sales strategy and provide scalable growth when implemented properly. The expectation shouldn’t be to set it and forget it. A little nurturing to put the right marketing automation system in place goes a long way.
Rob and his team at Rithom are awesome! It was amazing how they were able to understand what we were trying to accomplish. First rate service, always available and just a great overall experience!
As a certified Salesforce implementation partner, we focus on helping our customers get the most out of marketing automation tools. Using an agile methodology, we work with you to set up, strategize, and implement powerful automation to grow your business.